Has digital marketing become an optimization problem rather than a creativity problem?

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one thing I noticed, 10 years ago, it seemed like marketers spent most of their time working out what worked. We have more data than ever before. Now we are able to track user behavior, measure attribution, test creative, analyze funnels and optimize campaigns in ways that we simply could not before. But with more information, it often feels like competitive advantages are disappearing faster than ever. Once a winning strategy is uncovered, competitors can follow suit, platforms evolve, and performance returns to the mean. It makes me wonder if digital marketing is slowly becoming less about coming up with breakthrough ideas and more about who can optimize execution the best. What do you believe is the biggest advantage today creativity & strategy or operational excellence & continuous optimization?   submitted by   /u/saleh7299 [link]   [comments]