Reddit Marketing Isn't What Most Brands Think : Some Things That Worked for Me

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Nice breakdown, esp. the 90 day benchmark and the domain ban risk. Both massively underrated. i'd push back a little on the AEO angle at the end. You're right that you can't reliably engineer a specific thread into an LLM answer, and opinion threads ("is X worth it," "what do people think of X") absolutely get pulled the most. But I'd frame it slightly differently than "Reddit alone isn't sufficient. imo it's less that Reddit is insufficient and more that it works as one input in a citation portfolio. The models cross-reference. A brand that shows up in relevant Reddit threads AND has LinkedIn presence AND gets mentioned in a few third-party comparisons compounds across all of them, because the models are pulling from multiple source types and looking for consistency. Reddit on its own is fragile (one subreddit ban or a Perplexity-style scraping lawsuit and that pipe narrows fast), but Reddit as part of a spread is durable.