[Discussion] What’s a digital marketing trend everyone talks about, but hasn’t worked for you?

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Every year there seems to be a new trend that marketers are told they need to focus on immediately. For me, some strategies have lived up to the hype, while others haven't delivered the results I expected despite all the attention they get. I'm curious what trend, platform, or tactic hasn't worked for you, and whether you think it's overrated or if you just weren't the right fit for it. Would love to hear some real experiences from people in the industry.   submitted by   /u/Major_Bag3934 [link]   [comments]