Why do so many marketing agencies have little to no social media presence themselves?

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I've been scraping Google Maps using my python scripts to build a dataset of marketing agencies in Miami for my business. As part of my research, I started looking through their websites and social media accounts to better understand their businesses and personalize my outreach. One thing surprised me. A large number of agencies seem to have very little social media activity themselves. In many cases: No posts for months or even years A few hundred followers Very low engagement on recent posts No obvious paid ads running (at least from what I could see) This made me curious. If social media marketing is such an important service, why do so many agencies appear inactive on their own social channels? And from a client's perspective, what do businesses typically look for when hiring a marketing agency? Do they care about the agency's own social media presence, or are other factors more important?   submitted by   /u/Such_Arugula4536 [link]   [comments]