Why projects should build / hire Bagworkers and Ambassadors instead of paying for one off KOLs: I've seen it over and o

Post original

Why projects should build / hire Bagworkers and Ambassadors instead of paying for one off KOLs: I've seen it over and over again. A project launches a marketing campaign, hires an agency, and spends a fortune on one off KOL posts. The result? Mostly noise. 0 conversion. One post rarely changes anyone's mind (Rule of 7). Especially when it's obvious the creator was handed a script. Many KOLs have promoted dozens of projects. Trust fades, engagement drops, and conversions are often close to 0. I've seen some of the biggest names in crypto barely move the needle or have worse conversion than 1k follower Accounts. Instead, build an army of believers. Find people who genuinely love your product. Many of them are already in your community. They don't need to be bought. They need to be recognized, empowered, and given the tools to contribute. (+ give them a small Bag) You can always tell the difference between someone driven by conviction and someone posting because they just got paid. Belief scales better than sponsorship. Curate your believers, turn them into Bagworkers, and they'll create content, onboard users, answer questions, defend your brand, and stay long after the campaign ends. People follow Believers! Bagworking szn.