Anyone else paid a KOL/influencer for a crypto campaign and later found out their audience was mostly bots?

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interesting how common this actually is. Been looking into KOL marketing for a project and keep hearing mixed things, some people say it's fine if you vet reputation, others say they got burned paying for reach that turned out to be fake followers. For anyone who's actually run a KOL campaign: how did you pick who to work with, and did you ever find out after the fact that the audience wasn't what it seemed? What would've helped you catch it beforehand?   submitted by   /u/ghxstovshad [link]   [comments]