The median subscription app makes $72 a month. The top 10% make $2,574+. I broke down the 115,000-app data. AMA

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Hi, I'm Jeremy, since february I jumped into mobile apps and made 3 myself. I nowbreak down how mobile subscription apps turn installs into paying users, and I spent this week inside RevenueCat's State of Subscription Apps report: 115,000 apps, $16B in tracked revenue. The distribution: - Median monthly revenue one year after launch: $72. Top quartile: $429+. Top 10%: $2,574+. That's a 36x gap between the middle and the top. - Of apps launched in the last two years, 17.3% reached $1K MRR. 4.6% reached $10K. 1.7% reached $25K. - Launches grew 7x since 2022 (2,000 to 14,700+ per month). Apps launched before 2020 still earn 69% of all subscription revenue. Apps launched since 2025 earn 3%. What the top tail does differently, same dataset: - Hard paywalls: 10.7% download-to-paid vs 2.1% for freemium. - Higher prices: 2.8% conversion vs 1.4% for cheap apps, and ~6x the revenue per payer at year one. - Longer trials: 17-32 days converts 42.5% vs 25.5% for 4 days or fewer. What makes me angry: that last row. Longer trials convert 70% better, yet 46.5% of apps now ship trials of 4 days or fewer. The market is drifting away from its own data. The lesson: benchmark against the upper quartile of your category, not the median. The median is survival. I wrote the full report up here: https://tasu.ai/library/how-much-money-do-subscription-apps-make It's crazy how sometimes data prove wrong what we think is natural... Ask me anything: benchmarks, paywalls, pricing, or where your app sits in this distribution. :)   submitted by   /u/Hefty-Airport2454 [link]   [comments]