Solid website traffic from our Google ads, but demo conversions are absolute trash. I am out of ideas. What are my options to play around with?

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Hey everyone, Looking for some advice from anyone selling high-ticket B2B solutions. Over the last two quarters, we’ve managed to scale our top-of-funnel traffic quite well. We're getting high-intent visitors. Our problem is the massive drop-off between the landing page and the actual scheduled demo. Right now, our flow is standard: Land on page -> Click "Book a Demo" -> Fill out a 4-field HubSpot form -> Calendly routing page. Our current stats: Monthly website visitors: ~12k Traffic to form click: just ~1.5 % Form completion to actual calendar booking: Less than 15% (massive drop-off here) It seems like high-ticket buyers in these regions have severe form fatigue or just don’t want to commit a timeslot for a scheduled demo .We tried shortening the form fields and moving testimonials closer to the CTA, but it barely moved the needle. For those of you targeting B2B markets with higher ticket sizes: How are you capturing intent before the user bounces? Are you abandoning traditional forms entirely? Are people using live chat, multi-step interactive flows, or just aggressive retargeting? Would love to know what frameworks or stack setups has actually worked for to actually fix your pipeline velocity. Thanks.   submitted by   /u/Glum-Profile-2115 [link]   [comments]