Marketer-turned-Solopreneur: Why is marketing my own product so much harder?

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Hey everyone! I'd love to get some of the community's thoughts. As a product-marketer-turned-soloprenuer myself, I've been facing a weird challenge ever since I started working on my own products. I feel pretty comfortable acting as the builder, but when it's GTM time and I need to market my own work, I just stall until I find myself building a new product instead. I'm not sure if it's a fear of putting my work out there, imposter syndrome hitting the right spots, or just me preferring the building phase over marketing. Has anyone faced a similar experience? I'd love to learn from anyone willing to share.   submitted by   /u/hakir51 [link]   [comments]